Messaging that sticks. Keynotes that land. Events that matter.
Great messaging doesn't happen by accident. It's built in layers — from the foundational identity that defines who you are, to the master narrative that aligns your organization, to the product-level language that closes deals. And it doesn't stop at the page. The same story has to hold up live, on stage, and in front of a room.
Define a core brand identity that differentiates you in the market, creates an emotional connection with internal and external audiences, and stands the test of time.
These optional services can be layered onto the Brand Positioning engagement to deepen the brand foundation and extend the impact of the work.
Establish a single, unified story that aligns internal and external audiences, anchors every downstream message across product, sales, and marketing, and scales consistently as the business evolves.
Extend the Master Narrative engagement with execution-ready assets.
Translate the master narrative into product-specific messaging that speaks directly to buyer needs, differentiates each offering within the category, and equips sales and marketing with the language to sell it.
Extend the engagement with execution-ready assets that bring product messaging to life across every buyer touchpoint.
A keynote written from the ground up in the executive's voice — built to give leaders the voice the moment calls for, tell a story the audience carries with them after they leave, and deliver the key message with the weight of real storytelling instead of a pitch.
Available to layer onto the keynote engagement above.
A fully designed presentation deck to accompany the keynote script, delivered final. Includes slide-by-slide direction, design production, and review through final delivery.
A structured approach to event strategy — from theme and agenda, to speaker sourcing, to content development for the stage.
Theme, event name, and agenda development
Identification and vetting of keynote speakers, plus the outreach angle used to land them.
Direction and feedback for confirmed speakers presenting their own material — shaping structure, narrative, and alignment to the program. Full keynote authorship is a separate engagement.
Available to layer onto any of the phases above.
Day-to-day coordination and logistics support for the event, layered onto the phases above.
It was a mild and sunny day when Edward Everett took the podium in Gettysburg, Pennsylvania on November 19, 1863. You've probably never heard of him — neither had I. He was the most famous orator in America, well prepared and passionate. He spoke for two hours.
No one remembers a word of it. He was followed by Abraham Lincoln — two minutes and 272 words that outlived everything else that was said that day.
Most companies are Everett. I help them become Lincoln.
Twenty years of brand and marketing leadership at Infor, Mimecast, Logility, and Aptean. Anyone can produce words. It's finding the right ones that matters.
